FOR IMMEDIATE RELEASE
RAMM Worldwide Announces Major Expansion of Venue-Level Digital Out-of-Home Advertising Capabilities Across Six Global Markets
New flexible buying options empower brands to target specific venues, trigger campaigns based on real-time conditions, and customize radius targeting from 2.5 to 50 miles
NEW YORK : RAMM Worldwide, a leader in digital out-of-home (DOOH) advertising solutions, announces a significant expansion of its flexible venue-level buying capabilities across key global markets. The enhanced platform now offers advertisers unprecedented control over where, when, and how their campaigns appear on digital signage networks spanning New York, Los Angeles, Hong Kong, Paris, Munich, and Italy.
This expansion represents a fundamental shift in how brands approach out-of-home advertising. Instead of broad, spray-and-pray campaigns, advertisers can now pinpoint exact venues: from sports bars to medical offices, grocery stores to transportation hubs: and activate campaigns with precision timing based on real-world triggers.
Redefining Precision in Out-of-Home Advertising
"The future of DOOH isn't about reaching the most people. It's about reaching the right people at the right moment," said the leadership team at RAMM Worldwide. "Our expanded venue-level buying gives brands the surgical precision they've always wanted from out-of-home media but never had access to: until now."
The platform enhancement introduces several groundbreaking capabilities that put advertisers in complete control of their campaigns:
Flexible Radius Targeting
Advertisers can now define custom targeting radii ranging from 2.5 miles to 50 miles around any point of interest. Whether you're a local restaurant looking to capture nearby lunch crowds or a national retailer promoting a regional sale, the flexibility to adjust your geographic reach ensures every advertising dollar works harder.
This granular approach means a coffee brand can target screens within a 2.5-mile radius of their new store location, while a tourism board can cast a wider 50-mile net to capture travelers heading toward a destination.
Venue-Level Precision
Forget broad demographic assumptions. RAMM Worldwide's platform allows advertisers to select specific venue types: or even individual locations: where their messages will appear. Target your audience where they're already engaged:
- Grocery stores and supermarkets for CPG and food brands
- Restaurants and bars for beverage and entertainment promotions
- Transportation hubs for travel and commuter-focused messaging
- Medical offices and pharmacies for healthcare and wellness brands
- Sports bars and entertainment venues for game-day activations
- Retail locations for seasonal campaigns and product launches
This venue-specific targeting ensures your message appears in contexts that make sense for your brand and resonate with audiences in the right mindset.
Real-Time Triggers Transform Campaign Relevance
One of the most powerful additions to the RAMM Worldwide platform is the introduction of dynamic campaign triggers. Advertisers can now set conditions that automatically activate or pause campaigns based on real-world events and conditions.
Weather-Based Adjustments
Promote umbrellas when rain starts falling. Push cold beverages when temperatures spike. Advertise cozy comfort food when the temperature drops. Weather-based triggers ensure your creative is always contextually relevant: and they protect your budget when conditions don't favor your message.
The platform even supports rain cancellation protocols, automatically pausing outdoor-focused campaigns when weather conditions make them less effective. No more wasted impressions promoting outdoor activities during a downpour.
Event-Driven Activations
Tie your campaigns to local events, sports games, concerts, or community happenings. When the home team plays, your sports bar promotion goes live on screens across the city. When a major concert lets out, your rideshare ad appears on nearby digital signs. This level of responsiveness transforms static advertising into dynamic, moment-based marketing.
Flexible Scheduling Options
Whether you need continuous campaigns running around the clock or highly specific daypart targeting, the platform accommodates both. Run breakfast promotions only during morning hours. Activate happy hour specials as the workday ends. Launch weekend-only campaigns without manual intervention.
A Truly Global Footprint
The expansion brings these advanced capabilities to six major markets, each offering unique opportunities for brands:
New York : Access one of the world's most dynamic advertising environments, from Times Square spectaculars to neighborhood screens across all five boroughs.
Los Angeles : Reach audiences across the sprawling LA metro area, from Hollywood to the beaches, with venue-specific targeting that cuts through the noise.
Hong Kong : Tap into one of Asia's most vibrant commercial centers with screens positioned throughout this densely populated market.
Paris : Connect with audiences in the City of Light through premium placements in one of Europe's most influential capitals.
Munich : Access Germany's economic powerhouse with targeted campaigns reaching business travelers and local consumers alike.
Italy : Engage audiences across multiple Italian cities with culturally relevant, locally targeted campaigns.
This global network allows multinational brands to execute coordinated campaigns across continents while maintaining local relevance and venue-level precision in each market.
Built for Modern Marketers
The enhanced RAMM Worldwide platform addresses the core frustrations marketers have long experienced with traditional out-of-home buying:
No more guesswork. Real-time reporting and transparent placement data show exactly where and when your ads appear.
No more waste. Pay only for the venues, times, and conditions that matter to your campaign objectives.
No more complexity. A streamlined interface makes it easy to set up, adjust, and optimize campaigns without specialized expertise.
No more rigidity. Adjust campaigns on the fly based on performance, market conditions, or shifting priorities.
For brands that have hesitated to invest in DOOH due to perceived lack of targeting sophistication, this expansion removes those barriers entirely. You now have access to the same precision and flexibility you expect from digital advertising: applied to the real world.
About RAMM Worldwide
RAMM Worldwide is a global leader in digital out-of-home advertising technology and media solutions. The company connects brands with audiences through an extensive network of digital screens across retail, hospitality, healthcare, entertainment, and transportation venues worldwide. With offices in New York, Los Angeles, Hong Kong, Paris, Munich, and Italy, RAMM Worldwide delivers hyper-targeted advertising solutions that combine the impact of out-of-home media with the precision of digital marketing.
Learn more at https://rammww.com
Media Contact
RAMM Worldwide Communications
Email: media@rammww.com
Phone: (Contact information pending)
Website: https://rammww.com
Suggested Social Captions for Distribution
LinkedIn:
Big news from RAMM Worldwide 🌍 We've expanded our venue-level DOOH capabilities across NY, LA, Hong Kong, Paris, Munich, and Italy. Now brands can target specific venues, set weather-based triggers, and customize radius targeting from 2.5 to 50 miles. The future of out-of-home is precision. #DOOH #DigitalAdvertising #OutOfHome #MediaBuying #AdTech
X (Twitter):
🚨 RAMM Worldwide expands flexible venue-level DOOH buying across 6 global markets. Weather triggers. Event activations. 2.5-50 mile radius targeting. Out-of-home advertising just got surgical. #DOOH #Advertising #MarTech
Instagram:
Precision meets scale. 📍 RAMM Worldwide now offers venue-level DOOH buying across New York, Los Angeles, Hong Kong, Paris, Munich & Italy. Target the exact venues where your audience already is: from sports bars to grocery stores. Link in bio. #DOOHAdvertising #DigitalMarketing #OutOfHomeMedia #GlobalAdvertising #MediaPlanning
Facebook:
RAMM Worldwide is changing the game for digital out-of-home advertising. Our expanded platform now lets brands target specific venues, set custom radius targeting (2.5-50 miles), and activate campaigns based on weather and real-time events: across six global markets. Learn more: https://rammww.com #DigitalOutOfHome #Advertising #Marketing
